Fox Sports is nearing a deal with Dave Portnoy and Barstool Sports that would bring Barstool content to FS1, according to a report from Ryan Glasspiegel of
News of an imminent deal between Barstool and Fox Sports comes days after the network announced wide-sweeping changes to FS1 programming.
A deal has yet to be finalized.
As part of the potential contract, Portnoy would appear regularly on Fox's college football pregame show , which goes head-to-head against longtime college football Saturday staple on ESPN. Signing on Portnoy and Barstool Sports would certainly be targeted toward the 18-to-34 demographic, which Portnoy and Barstool's content has done well with over the years. Fox is betting on Portnoy to bring eyeballs to compete with , which has done well ratings-wise in recent years with the addition of former Barstool employee Pat McAfee, who is also a ratings behemoth with the 18-to-34 demographic.
In addition to Fox's college football content, Barstool programming is expected to be televised on FS1 as part of the deal, which is likely to come via a licensing agreement. Barstool's content would help replace some of the canceled programming by Fox Sports earlier this week, which included , and
This is not Barstool's first foray into television. The network previously had a deal with ESPN in 2017 for a show featuring personalities Big Cat and PFT Commenter called The show was canceled after one episode.
